Hanns has grown up among nascent digital technology in a family of artists, engineers and scientists. Having led business growth at full P&L scope for corporates and start-ups across more than two decades, he founded Miota as an association of equally seasoned digital pioneers and former executives to infuse evidence-based effectiveness into hybrid and online marketing stacks, methods and teams. Helping companies, whose performance and projections suggest imbalance between brand-building and sales activation, static marketing mixes and non-scaling international marketing management.

Hanns is also an accomplished mentor and speaker, who graduated from Goethe University Frankfurt and Freie Universität Berlin, also completing executive programs of Deutsche Telekom with the European School of Management and Technology in Berlin, Duke and Stanford Universities. He won the World Media Award 2016 with an outstanding team and also made it among the Top 100 Most Impactful B2B Marketing Leaders in Europe 2019. A former member of GDS Research's Digital Insight Advisory Group, Hanns is also current Board Director Europe of US-based and Salesforce-listed unified marketing optimization leader Proof Analytics.