Plainly spoken, growth
Full P&L Marketing Effectiveness
Miota delivers integrated balanced brand-building and performance marketing for scaleups, using a proprietary effectiveness framework that has seen operational proof in transformational F500 and hypergrowth environments.
Optionally, we also offer unified marketing optimization around the SaaS platform ProofGPS® on Salesforce with our strategic partner Proof Analytics - global leader in automatized marketing mix modelling since 2016.
Miota mentors marketing leaders on functional team and strategic role build, inspiration and development.
How to strategize and integrate the work of strategic partners? What if agile capabilities and data-driven working are co-implemented? How to design team-leading roles in and across next generation marketing organizations?
Let us help you answering these and other questions around your marketing leadership from decades of our personal experience.
Founder and CEO
Hanns has grown up among nascent digital technology in a family of artists, engineers and scientists. Having led business growth at full P&L scope for corporates and start-ups across more than two decades, he founded Miota as an association of equally seasoned digital pioneers and former executives to infuse evidence-based effectiveness into hybrid and online marketing stacks, methods and teams. Helping companies, whose performance and projections suggest imbalance between brand-building and sales activation, static marketing mixes and non-scaling international marketing management.
Hanns is also an accomplished mentor and speaker, who graduated from Goethe University Frankfurt and Freie Universität Berlin, also completing executive programs of Deutsche Telekom with the European School of Management and Technology in Berlin, Duke and Stanford Universities. He won the World Media Award 2016 with an outstanding team and also made it among the Top 100 Most Impactful B2B Marketing Leaders in Europe 2019. A former member of GDS Research's Digital Insight Advisory Group, Hanns is also current Board Director Europe of US-based and Salesforce-listed unified marketing optimization leader Proof Analytics.
Marketing effectiveness requires context across the company-wide P&L. Especially in scaleups, about to transform word-of-mouth and PR around business disruption into strategized yet pragmatic brand-building on digital performance marketing.
Blending short- and long-term in balanced multichannel mix. Turning early international expansion into multiplication of success. Growing leadership and team skills with the business challenge, rather than investment round. This is why everything we do is about strategic effectiveness.
Plainly spoken, growth.
As a strategic marketing advisor operating worldwide, based in Germany, we commit to analytical thinking and common sense, free of myth. Because whatever you do requires the distinctiveness and performance you deserve.
Praise from a view.
"I put the approach into practice and I'm starting to see some promising results”
"This experience in leading marketing teams is invaluable"
VP Operations, Hubpay
Marjolein Van Paridon
"It helped simplify complexity for crafting brand strategy and gave actionable insights to fast growth"
Founder and CEO, Journeyful
Co-Founder / Head of Marketing, Virra
"Great advice for start-ups and unique perspective that really impressed me"
André Farinazo Jr.
"A deep understanding on how to help. Do not hesitate to reach out"
Head of Marketing, Tiendeo
"Outstanding. Fluid between strategic and operational scopes, based on analytics, tech, comms and campaigns needed"
Dr. Peter Holm
International Management Chair, Provadis
Expertise. The Asset within.
Miota focuses effective business growth at value, speed and sustainability.
We employ agile methodology wherever reasonable but also accommodate early through late stage transformation, static through dynamic market conditions as well as exploit, expand and ambivalent settings in full-stack or selected marketing and business development modes
We support scaleups by external advisory, temporarily or permanently joining your board oversight or segment leadership - or directly working with your expert teams as an interim organic resource in key roles and functions - your touchstone in embedded advisory.
©2020 by Miota