Plainly spoken, growth
Full P&L Marketing Effectiveness
Miota delivers smartly integrated, balanced brand-building and performance strategies, using a proprietary marketing effectiveness framework that has seen operational proof in F500 and scale-up environments.
Optionally, this can also employ unified marketing optimization around the SaaS platform ProofGPS® and ProofGPS® on Salesforce by our strategic partner Proof Analytics, the global leader in automatized marketing mix modelling since 2016
Looking beyond achieving business result for our clients, Miota also mentors marketing leaders on wider scopes of their teams' and organizations' build, motivation, inspiration and development.
How to strategize and integrate the work of strategic partners? What if agile capabilities and data-driven working are co-implemented? How to design team-leading roles in and across next generation marketing organizations?
Let us help you answering these and other questions around your marketing leadership from decades of our personal experience.
International Marketing Management
Miota also scales clients' international business growth, using validated key learnings from a proprietary marketing management framework that successfully operated across 12 regional geogrgaphic country markets in a multibillion Euro-revenue corporate environment
Founder and CEO
Hanns has grown up among earliest uses of digital technology by relatives who are artists, architects and professors of physics. Through his own career to date, he led business growth at full P&L scope for corporates and start-ups across more than two decades. Hanns founded Miota as an association of independent marketing advisors and former executives to infuse evidence-based effectiveness into marketing stacks, methods and teams. Helping companies, which operate under limitations by lack of proven balance between brand-building and sales activation, static marketing mixes and non-scaling international management frameworks.
Hanns is also an accomplished and highly active mentor and speaker, who graduated from Goethe University Frankfurt and Freie Universität Berlin, also completing executive programs of Deutsche Telekom with the European School of Management and Technology in Berlin, Duke and Stanford Universities.
Hanns who has won the World Media Award 2016 with his outstanding team and also made the Top 100 Most Impactful B2B Marketing Leaders in Europe 2019, is a former member of GDS Research's Digital Insight Advisory Group and current Board Director Europe of US-based unified marketing optimization leader Proof Analytics.
Miota believes that marketing effectiveness always requires context across the company-wide P&L. Including and especially in scale-ups that are about to transform word-of-mouth and PR around innovative disruption into strategized yet pragmatic brandbuilding within digital performance marketing.
Blending short-term and long-term marketing planning in focused multichannel activity. Turning early international expansion into multiplication of success. Growing leadership and team skills with the business challenge, rather than investment round. This is why everything we do is about strategic effectiveness.
Plainly spoken, growth.
As a strategic marketing advisor operating from Germany across Europe and the globe, we commit to analytical thinking and common sense, free of myth. Miota is dedicated to the one simple and easily defined goal of increasing client profits.
Expertise. The Asset within.
Miota projects focus effective business growth at value, speed and sustainability.
Our methodology is agile yet accommodates - from years of corporate experience - early through late stage transformation, static through dynamic market conditions as well as exploitative, expanding and ambidextrous strategies in full-stack through focused marketing and business development roles.
We support you by external advisory or joining your segment leadership and expert teams as interim organic resources in key roles - your touchstone in embedded advisory.
©2020 by Miota